Job Description

ABOUT US
Yogi’s Kitchen is a leading tiffin service based in Surrey, BC serving the entire lower mainland. We are a modern customer-oriented, and technology-based platform committed to making life easier and convenient for those struggling for their lunch and dinner meals. We not just cook fresh and delectable meals, but also deliver to all our customers. Our mission is freshly cooked meals for all in this busy world. The only thing that will separate Yogi’s Kitchen from success and failure is our ability to recruit more world-class experts.

Want to join? Check out the job opening and requirements below:

JOB DESCRIPTION
The Director of Marketing is responsible to execute key marketing initiatives at Yogi’s Kitchen. You will manage digital marketing initiatives, along with other marketing programs (e.g., print projects) to build our brand. You’ll develop measurable media strategies and annual calendars for our email, social and advertising platforms that grow our brand. You sit comfortably at the intersection of data and creative intuition; while you have a strong creative eye, you’re also good at thinking analytically and making data driven decisions.
The role is ideal for a candidate who is willing to grow across various marketing disciplines for a brand poised for greater national exposure. You will have an opportunity to manage your team.

DUTIES AND RESPONSIBILITIES
• Lead digital marketing strategy, and plan marketing calendars (e.g., email)
• Responsible for executing on digital and print media marketing programs, to drive product velocity, working closely with the Sales team
• Create high performing, creative marketing campaigns like email campaigns and social collaborations (paid and unpaid), with the ability to drive ever-improving results and build brand value
• Manage and collaborate with a roster of external Creative Leads, Partners and Agencies. Write clear creative briefs and work with the Creative Leads through production, to create high performing assets that meet our goals. Where necessary, plan and draft simple marketing collateral including event brochures, website copy, etc
• Define campaigns with an experimental mindset – define metrics, document and communicate results and learnings. Consistently make recommendations to optimize our marketing spend
• Conduct analysis such as competitive analysis and business research to develop insights about our customers and competitors and benchmarking best practices in media to identify and implement new approaches and channels for growing brand awareness
• Support events, where necessary,
• Manage customer service ensuring we continue to win the hearts of our customers

QUALIFICATIONS & SKILLS
• Experience with data-driven marketing campaigns preferably on a technology platform
• Strong creative eye and experience with authoring creative briefs and managing external creative partners and consultants
• Strong ability to deliver powerful marketing campaigns and creative assets
• Strong intellectual curiosity and capabilities; has a growth mindset. Creative in finding solutions
• Strong attention to detail
• Strong communication skills. Create and deliver clear and compelling presentations to stakeholders
• Excellent problem-solving skills
• Ability to manage multiple deliverables, meet deadlines and manage expectations
• Ability to work independently and ability to work with small teams
• Self-starter/proactive – shows initiative and flexible worker.
• Desire to learn how to be a good people manager
• Flexible in a fast changing, high growth environment

EDUCATION & EXPERIENCE
• A Bachelor’s Degree in marketing, business, or related field
• Several years of relevant work experience in marketing/performance marketing/strategy, preferably for a technology company

JOB TYPE: FULL-TIME

Pay: $40 – $45/hour

BENEFITS:
• Extended Medical, Dental, Vision insurance
• Paid time off

SCHEDULE:
• 8 hour shift
• Monday to Friday

To apply, send us your resume at [email protected]

NO WALK-IN OR PHONE CALLS PLEASE

Required languages: English

Education level: •A Bachelor’s Degree in marketing, business, or related field. •Several years of relevant work experience in marketing/performance marketing/strategy, preferably for a technology company

Required skills: • Experience with data-driven marketing campaigns preferably on a technology platform • Strong creative eye and experience with authoring creative briefs and managing external creative partners and consultants • Strong ability to deliver powerful marketing campaigns and creative assets • Strong intellectual curiosity and capabilities; has a growth mindset. Creative in finding solutions • Strong attention to detail • Strong communication skills. Create and deliver clear and compelling presentations to stakeholders • Excellent problem-solving skills • Ability to manage multiple deliverables, meet deadlines and manage expectations • Ability to work independently and ability to work with small teams • Self-starter/proactive - shows initiative and flexible worker. • Desire to learn how to be a good people manager • Flexible in a fast changing, high growth environment

Closest intersection: University Drive and 104 Ave